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From an Idea to Nike: How Branding Made Nike a Household Name

From an Idea to Nike: How Branding Made Nike a Household Name

Lowey Bundy Sichol

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Fizz: Harness the power of word of mouth marketing to drive brand growth

Wright, ted

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Highly recommended: Harnessing the power of word of mouth and social media to build your brand and your business

Rand, Paul M.

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The social customer: How brands can use social CRM to acquire, monetize and retain fans, friends, and followers

The social customer: How brands can use social CRM to acquire, monetize and retain fans, friends, and followers

Mets, Adam

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