APA Style

Mets, Adam. (2012). The social customer: How brands can use social CRM to acquire, monetize and retain fans, friends, and followers . New York: McGraw Hill.

Chicago Style

Mets, Adam. The social customer: How brands can use social CRM to acquire, monetize and retain fans, friends, and followers. New York: McGraw Hill, 2012. Text.

MLA Style

Mets, Adam. The social customer: How brands can use social CRM to acquire, monetize and retain fans, friends, and followers. New York: McGraw Hill, 2012. Text.

Turabian Style

Mets, Adam. The social customer: How brands can use social CRM to acquire, monetize and retain fans, friends, and followers. New York: McGraw Hill, 2012. Print.